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Friday, February 2 • 10:00am - 10:30am
Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers

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How do you harness the passion and energy season ticket holders bring to sports so that it translates to sustained customer loyalty and profitable revenues? By using customer analytics to better understand fan behavior and connect with them in personally relevant and surprising ways. Learn how Authentic is using customer data, loyalty marketing best practices and informed creativity to help the Minnesota Twins Baseball Club better understand their customers, allocate scarce resources and drive long-term retention and advocacy for the Twins brand.

Speakers
avatar for Bob Nelson

Bob Nelson

Founder and CEO, Authentic
Bob has a keen understanding of branding, consumer motivation, loyalty marketing, and direct response strategies that deliver results for some of the world's most recognized brands. He leads new business, customer strategy and creative development for Authentic, a loyalty marketing... Read More →
avatar for Jeff Weiner

Jeff Weiner

Director, Measurement & Analytics, Authentic
Jeff has been leveraging data to help clients understand the “how” and “why” behind their customer loyalty, channel partner sales, and employee behaviors for over 25 years.


Friday February 2, 2018 10:00am - 10:30am CST
Auditorium