This event has ended. Visit the official site or create your own event on Sched.
Thanks for participating in SportCon! View many presentation decks here.
Back To Schedule
Friday, February 2 • 10:00am - 10:30am
This Is Our Ice: A Brand Marketing Campaign for the Broader Fan Base & Using Data to Drive Advertising Decisions

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
We created a brand campaign in the August to reach a broader audience while creating early season brand buzz to gain awareness among other sports teams. This campaign also provided a new in game tradition that was on brand and enhanced the fan experience.

A look at the process and data the Minnesota Wild use to evaluate advertising.

avatar for Matt Bergstrom

Matt Bergstrom

Sr. Business Analyst, Minnesota Wild
Matt is a Senior Business Analyst with the Minnesota Wild, and is in his fourth season with the team. He graduated from the University of St. Thomas with a degree in Finance and Economics. Matt primarily focuses on ticketing for the Wild, but enjoys doing data analysis and reporting... Read More →
avatar for Bjorn Kadlec

Bjorn Kadlec

Sr. Business Analyst, Minnesota Wild
Bjorn has been working at the Minnesota Wild since 2011 and loves the different dynamics within sports marketing data. He works on a dynamic team with many talented individuals who have deep experience in brand marketing, email marketing and drive to be innovators in the sports i... Read More →

Friday February 2, 2018 10:00am - 10:30am CST
Room 6