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Friday, February 2 • 3:15pm - 3:45pm
Creating a Rewarding Experience Worthy of Yelling SKOL!

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The Minnesota Vikings is a data-driven organization that is devoted to creating an exceptional fan experience. As such, they recently partnered with Sprocket CX to find ways to use their loyalty program, Viking Rewards, to provide even more value to the Vikings fanbase. In this presentation, we’ll illustrate the magic that can happen when design thinking, data science, and behavioral economics combine to tackle a business question. 

avatar for April Seifert, PhD

April Seifert, PhD

Co-Founder | Data Scientist, Sprocket
April Seifert, Ph.D., is a Social Psychologist turned Data Scientist and a co-Founder of Sprocket CX, a data-science-driven customer experience firm based in Minneapolis, MN. April’s passion is using data science to power customer experiences that are engaging for the customer and... Read More →
avatar for Rich Wang

Rich Wang

Director of Analytics & Fan Engagement, Minnesota Vikings
Rich Wang just wrapped up his 4th season with the Minnesota Vikings, and have been in the sports industry for over 10 years. Rich implemented CRM, ESP, and marketing automation platforms for teams in the NBA, NHL, and NFL. As the director of sales analytics and engagement, his team... Read More →

Friday February 2, 2018 3:15pm - 3:45pm CST
Room 7