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Jessica Olson
HealthPartners
Digital Analyst
Friday
, February 2
9:00am CST
The Many Forms of Analytics in Sports Today
Room 1&2&3
Bob Bender • Teradata
10:00am CST
This Is Our Ice: A Brand Marketing Campaign for the Broader Fan Base & Using Data to Drive Advertising Decisions
Room 6
Matt Bergstrom • Bjorn Kadlec
10:45am CST
The Impact of Deep Learning on Object Identification in Sports Sponsorship (Featuring a Case Study on Pepsi and the Dallas Cowboys)
Room 1&2&3
Adam Grossman
11:30am CST
The Evolution of Evaluating Promotional Giveaways
Room 1&2&3
Jack Hogan • David Kingery
1:15pm CST
Fireside Chat: Analytical insight into Superbowl LII
Auditorium
Randy Istre • Mike Sando • Matt Sheldon
2:15pm CST
Video and Social Media Analytics
Room 8
Sean Grimm • Hitachi
3:15pm CST
Creating a Rewarding Experience Worthy of Yelling SKOL!
Room 7
April Seifert, PhD • Rich Wang
Timezone
SportCon
America/Chicago
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Optum MN501 Campus, 13625 Technology Drive, Eden Prairie, Minnesota 55344, Unite
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Auditorium
Room 1&2&3
Room 4&5
Room 6
Room 7
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Room 85
TBA
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