Loading…
This event has ended. Visit the official site or create your own event on Sched.
Thanks for participating in SportCon! View many presentation decks here.

Log in to bookmark your favorites and sync them to your phone or calendar.

Friday, February 2
 

8:00am CST

Registration, Networking and Coffee
Friday February 2, 2018 8:00am - 9:00am CST
TBA

9:00am CST

Baseball Panel
Moderator
avatar for Sean Aronson

Sean Aronson

Director of Broadcasting and Media Relations, St. Paul Saints

Speakers
avatar for Daniel Adler

Daniel Adler

Director, Baseball Operations, Minnesota Twins
avatar for Patrick Casey

Patrick Casey

Assistant Coach, University of Minnesota Baseball
avatar for Ty McDevitt

Ty McDevitt

Pitching Coach, University of Minnesota Baseball
avatar for Jeremy Raadt

Jeremy Raadt

Manager, Baseball Systems, Minnesota Twins


Friday February 2, 2018 9:00am - 9:45am CST
Room 7

9:00am CST

Sports Tech Industry Panel
Moderator
avatar for Brandon Janosky

Brandon Janosky

Managing Director, Stadia Ventures

Speakers
avatar for Dave Abbott

Dave Abbott

Co-Founder and SVP Innovation & Product Integration, Sportradar
avatar for Grant Cohen

Grant Cohen

Co-Founder / Co-Owner, Project FANchise / Salt Lake Screaming Eagles
avatar for William Thornton

William Thornton

Manager, Business Development, Sportradar
avatar for Rob Weber

Rob Weber

Managing Director, Great North Labs


Friday February 2, 2018 9:00am - 9:45am CST
Room 8

9:00am CST

Startup Showcase Pt. 1
Our popular startup showcase series continues with promising sports-tech startups each presenting a six-minute pitch. Session Chair: Graeme Thickins (graeme@minneanalytics.org)

Note: startups will pitch in alphabetical order

Startups
avatar for Fanmaker

Fanmaker

Minneapolis
avatar for Fishidy

Fishidy

Madison
avatar for InsureGame

InsureGame

Minneapolis (Division of Player's Health)
avatar for Konect_Sports

Konect_Sports

Konect Sports is an end-to-end 3D motion tracking, training, and quantification system that provides realtime athlete performance data, trains athletes to have faster reflexive responses, and empowers the broadcast audience to engage deeper with the game. Konect Sports is based in... Read More →
avatar for Oculogica

Oculogica

New York City
avatar for Satisfi_Labs

Satisfi_Labs

New York City
avatar for Starting11

Starting11

Minneapolis


Friday February 2, 2018 9:00am - 9:45am CST
Room 85

9:00am CST

The Many Forms of Analytics in Sports Today
I have always been involved in sports and sports analytics, and attend several sporting events every year (Baseball, Football, Volleyball, Golf, Basketball, Skiing, Bowling).  But when the KC Royals went to the World Series in 2014 and then won it in 2015 I became a fanatic on sports analytics. So, when I had the chance to work with some of the professional teams to help them build their analytics environment I jumped at the opportunity. This presentation will go into the many types of analytics that sports teams today must be involved in.  Everything from crowd control and concessions to player stats and coaching.  I will also tie in some of the work that Telecoms are doing with the professional teams today to promote season ticket sales and partnerships with local businesses.

Speakers
avatar for Bob Bender

Bob Bender

Principal Industry Consultant, Think Big Analytics
Bob Bender is the Principal Industry Consultant for Teradata’s Think Big Analytics, specializing in Communications, Media and Entertainment. Bob has worked in the analytics space since 1982 where he started with Dun & Bradstreet Computing Systems building analytic environments for... Read More →

Sponsors

Friday February 2, 2018 9:00am - 9:45am CST
Room 1&2&3

9:00am CST

Arena Analytics: Fan Segmentation and Clustering Based on Location Analytics
Modern sports arenas are some of the most heavily wired locations in the world. Providing all that internet access to fans is great for a range of in-stadium applications, but it has the (fairly spectacular) side-benefit of providing a fascinating new CRM data stream about your single most valuable resource – the in-stadium fan. Location analytics technologies built into most wifi systems (and available in more sophisticated versions in proprietary technology) allow you to track fans in-stadium experience in surprising detail. It’s great for optimizing and personalizing your fan communications. In this session, you’ll get a brief introduction to the relevant technology systems (camera, mobile, wifi) and then a deep look at the data they actually produce and how to join that data to your CRM records. We’ll look at how to map the data to the arena in an analytically interesting fashion to turn base location data into valuable CRM information. Finally, we’ll look at clustering techniques for isolating and understanding key in-stadium behaviors and attendance patterns. In particular, we’ll look at ways to cluster the data to identify season-ticket holder attendance patterns (overall, by game and by group type) and in-game preferences (time preferences and food/activity preferences).

Speakers
avatar for Gary Angel

Gary Angel

CEO, Digital Mortar
Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in physical spaces. Previously, Gary led Ernst & Young’s... Read More →


Friday February 2, 2018 9:00am - 9:45am CST
Auditorium

9:00am CST

Eye Tracking Adds Insight to Injury
Despite increasing media attention and awareness, there is still no objective diagnostic for concussion. This lack of objective measure makes recognition and treatment difficult, affecting recovery for athletes and hapless victims of trauma. A major technology that we have developed for classification of brain injury is an automated eye tracking algorithm performed while someone watches a short film clip or video. The underlying premise of this technology is that normal healthy people have eye movements that are tightly synchronized while those with neurologic injury have impairments traceable to the pathway in the brain responsible for that particular movement. The technique consists of having a subject using a chin and forehead rest view a monitor on which a short film clip plays continuously inside an aperture that moves around the perimeter of the screen. The pupils are tracked over 220 seconds of time for comparison to each other and to a database of control subjects. We have demonstrated that eye tracking abnormalities correlate with severity of concussion and other brain injuries, as well as other neurophysiologic aspects of brain injury. Challenges in data interpretation arise from comorbidities and environmental impacts and the ultimate impact of this technology remains to be fully realized. 

Speakers
avatar for Dr. Uzma Samadani

Dr. Uzma Samadani

Associate Professor of Neurosurgery at the University of Minnesota, Oculogica
Uzma Samadani, MD PhD is a neurosurgeon and brain injury researcher at Hennepin County Medical Center, the largest level one trauma center in the state of Minnesota and one of the busiest in the United States, with a catchment area extending west to the Dakotas, east to Wisconsin... Read More →


Friday February 2, 2018 9:00am - 9:45am CST
Room 4&5

9:00am CST

How Statistics Have Improved the Legacy Restoration of Blackball's Greatest Left-handed Pitcher
Barnstorming baseball during the segregated era knows no greater name than John Wesley Donaldson.

Identified by historical accounts as a “wonder,” possessing major league quality abilities, there seems to be little doubt about his impact. Coveted by owners and managers of big league ballclubs from Chicago’s Southside to Beantown, and still others who personnally witnessed his talent as having no equal within oroutside the organized baseball leagues. It was said he had better stuff than Walter Johnson, Satchel Paige or Christy Mathewson. But what made John Donaldson absolutely unique was his black skin, his devastating left-handed delivery and the impossibility of ever being given the opportunity every modern day ballplayer dreams of.

Donaldson’s comparisions cross-over from the foggy realm of the legendary to the real, concrete facts of the segregated era. Organized baseball was white! Why is the truth of John Donaldson’s legacy so difficult for people to grasp? John Donaldson left historians no clear path to follow while attempting to judge his significance. It was believed the proof of Donaldson skills were too far scattered like seeds in the remote plains of the Midwest, best kept somewhere else, incomplete and somehow impossible to bring to the table. Leaving the lines of Donaldson’s legacy blurred by time and space.

The Donadson Network has gone about the task of locating and documenting the existance of over 670 known pitching appearances. The numbers come from the thousands of games Donaldson appeared in.

In fact, more than 25 states can say without doubt that John Donaldson played in their backyard, each are represented in the fabric of his 33-plus year career. His resume as a proven 400-game winner, a nonapoligetic Jim Crow casuality and the first full-time black scout in Major League Baseball leave little ambiguity as to where his legacy belongs.

This presentation will explore how Donaldson’s legacy restoration can be explained by careful examination of three main concentration areas of telling his unparalled story:

  • Statistical Analysis: Without segregation, great negro league ballplayers would have been great major league ballplayers.
  • Physical Ability: John Donaldson’s story as “The Greatest Colored Pitcher in the World.”
  • Legacy Restoration: “Don’t let history rob him of legacy... again.”

The Donaldson Network has worked tirelessly for more than 17-years with the purpose of telling John Donaldson’s story to all who will listen. We have learned over the years there are no shortcuts to legacy restoration especially in the segregated era. Absolute truth will triumph over fragmentted legend and we intend to showcase the truth about what made John Donaldson great. Even if sometimes it might seem hard to believe.

Speakers
avatar for Peter Gorton

Peter Gorton

Founder, The Donaldson Network
Pete Gorton is the founder of The Donaldson Network a group of over 500 authors, researchers andhistorians dedicated to the rediscovery of the lost legacy of John Wesley Donaldson. The Center for Negro Leagues Baseball Research called The Donaldson Network, “The most extensive research... Read More →


Friday February 2, 2018 9:00am - 9:45am CST
Room 6

9:45am CST

Break
Friday February 2, 2018 9:45am - 10:00am CST
TBA

10:00am CST

Startup Showcase Pt. 2
Our popular startup showcase series continues with promising sports-tech startups each presenting a six-minute pitch. Session Chair: Graeme Thickins (graeme@minneanalytics.org)

Note: startups will pitch in alphabetical order


Startups
avatar for Fanmaker

Fanmaker

Minneapolis
avatar for Fishidy

Fishidy

Madison
avatar for InsureGame

InsureGame

Minneapolis (Division of Player's Health)
avatar for Konect_Sports

Konect_Sports

Konect Sports is an end-to-end 3D motion tracking, training, and quantification system that provides realtime athlete performance data, trains athletes to have faster reflexive responses, and empowers the broadcast audience to engage deeper with the game. Konect Sports is based in... Read More →
avatar for Oculogica

Oculogica

New York City
avatar for Satisfi_Labs

Satisfi_Labs

New York City
avatar for Starting11

Starting11

Minneapolis


Friday February 2, 2018 10:00am - 10:30am CST
Room 85

10:00am CST

Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers
How do you harness the passion and energy season ticket holders bring to sports so that it translates to sustained customer loyalty and profitable revenues? By using customer analytics to better understand fan behavior and connect with them in personally relevant and surprising ways. Learn how Authentic is using customer data, loyalty marketing best practices and informed creativity to help the Minnesota Twins Baseball Club better understand their customers, allocate scarce resources and drive long-term retention and advocacy for the Twins brand.

Speakers
avatar for Bob Nelson

Bob Nelson

Founder and CEO, Authentic
Bob has a keen understanding of branding, consumer motivation, loyalty marketing, and direct response strategies that deliver results for some of the world's most recognized brands. He leads new business, customer strategy and creative development for Authentic, a loyalty marketing... Read More →
avatar for Jeff Weiner

Jeff Weiner

Director, Measurement & Analytics, Authentic
Jeff has been leveraging data to help clients understand the “how” and “why” behind their customer loyalty, channel partner sales, and employee behaviors for over 25 years.


Friday February 2, 2018 10:00am - 10:30am CST
Auditorium

10:00am CST

Major Junior Hockey Attendance in Canada: A Study of Uncertainty of Outcome, Team Performance, Weather, and NHL Prospects on Roster
A game-by-game attendance model for the three leagues in the CHL, the Ontario Hockey League (OHL), Quebec Major Junior Hockey League (QMJHL), and Western Hockey League (WHL), is specified to ascertain the main drivers of fan interest for major junior hockey in Canada and the U.S.  CHL cities run the gamut from small-town Canada to major cities, where some teams share a facility with an NHL franchise (i.e. Calgary and Edmonton).  This research aims to explain variations over time and across teams and leagues through regression analysis.  Key factors studied to estimate their influence on game attendance are uncertainty of outcome (proxied by betting market odds on these games), team success, fighting, scoring, day-of-game weather, and demographic variables.  In addition, the role of the presence of players already drafted by NHL teams and top players available for the upcoming draft are also evaluated as to their impact on fan demand across the leagues.

Speakers
avatar for Rodney Paul

Rodney Paul

Professor of Sport Management, Syracuse University
Rodney Paul is currently Professor of Sport Management at the Falk College of Sport and Human Dynamics at Syracuse University. He designed the new Sport Analytics major at Syracuse and serves as the program’s director. Rodney was awarded his PhD in Applied Economics from Clemson... Read More →


Friday February 2, 2018 10:00am - 10:30am CST
Room 7

10:00am CST

This Is Our Ice: A Brand Marketing Campaign for the Broader Fan Base & Using Data to Drive Advertising Decisions
We created a brand campaign in the August to reach a broader audience while creating early season brand buzz to gain awareness among other sports teams. This campaign also provided a new in game tradition that was on brand and enhanced the fan experience.

A look at the process and data the Minnesota Wild use to evaluate advertising.

Speakers
avatar for Matt Bergstrom

Matt Bergstrom

Sr. Business Analyst, Minnesota Wild
Matt is a Senior Business Analyst with the Minnesota Wild, and is in his fourth season with the team. He graduated from the University of St. Thomas with a degree in Finance and Economics. Matt primarily focuses on ticketing for the Wild, but enjoys doing data analysis and reporting... Read More →
avatar for Bjorn Kadlec

Bjorn Kadlec

Sr. Business Analyst, Minnesota Wild
Bjorn has been working at the Minnesota Wild since 2011 and loves the different dynamics within sports marketing data. He works on a dynamic team with many talented individuals who have deep experience in brand marketing, email marketing and drive to be innovators in the sports i... Read More →


Friday February 2, 2018 10:00am - 10:30am CST
Room 6

10:00am CST

Applications of Visual Analytics and Machine Learning in Professional Sports
The combination of Visual Analytics and Machine Learning is particularly powerful in professional sports. Fans have a hunger for KPIs and at-a-glance dashboards; along with a deeper understanding of underlying context and strategic considerations. Managers care about players' growth, team dynamics and competitive scenarios. We've had a long history of involvement with professional sports teams at TIBCO - including the 49ers, the Golden State Warriors, the Sacramento Kings and other teams and franchises. This presentation covers a number of case studies in visual analytics and machine learning in professional sports, and provides some learnings re. opportunity, value and focus areas.

Speakers
avatar for Steven Hillion

Steven Hillion

Sr. Director of Data Science, TIBCO Software
Steven Hillion has been leading large engineering and analytics projects for twenty years. He founded Alpine Data, acquired by TIBCO, to build a collaborative platform for data science. Before that he led the global team of data scientists at Pivotal and managed development of a suite... Read More →

Sponsors

Friday February 2, 2018 10:00am - 10:30am CST
Room 4&5

10:00am CST

Winning Your March Madness Pool: A Simulator to Pick the Perfect Bracket
Everyone knows you should pick favorites if you want to win your March Madness pool. But what if everyone picks favorites? What if you knew everyone picks favorites? How do you stand out from the crowd? Which upsets should you pick? How do you decide? In this presentation we will explore a novel NCAA Basketball Tournament simulator that maximizes the probability of winning a bracket pool. Using publicly available data on team strength and popularity, the simulator fills out an optimal bracket by finding the ideal balance between picking favorites and upsets. Whether you’re a college basketball fan, a data scientist, or just someone looking to win your office pool, this presentation will help you get closer to your perfect bracket. Just in time for March.

Speakers
avatar for Ian Sherman

Ian Sherman

Director, Analytics and Data Science, Centriam
Ian Sherman is the Director, Analytics and Data Science at Centriam, a customer experience technology and analytics company in downtown Minneapolis. Ian leads the development and execution of advanced analytic techniques to help organizations turn their customer data into insight... Read More →


Friday February 2, 2018 10:00am - 10:30am CST
Room 1&2&3

10:00am CST

Opponent Field Goal Percentage in the NFL
Clearly, the universe has a curse on the Minnesota Vikings. For example, the last time a kicker missed a field goal against the Vikings was 1963. Okay, that statement is not true. However, as a Vikings fan, that is how I feel. While the Vikings have had some historic field goal misses, I cannot remember one historic miss by an opposing kicker. This study is an attempt to quantify the curse or reveal the depth of my self-delusion. In particular, we explore the field goal percentage of opposing kickers for each NFL team in a number of game situations.

Speakers
avatar for Eric Rawdon

Eric Rawdon

Professor of Mathematics, University of St. Thomas
Eric Rawdon grew up in Richfield, MN.  He received his B.A. in Mathematics from St. Olaf College and his Ph.D. in Mathematics fromthe University of Iowa, specializing in Physical Knot Theory. Afterstints at Chatham College and Duquesne University in Pittsburgh, hemoved to the University... Read More →


Friday February 2, 2018 10:00am - 10:30am CST
Room 8

10:30am CST

Break
Friday February 2, 2018 10:30am - 10:45am CST
TBA

10:45am CST

Startup Showcase Pt. 3
Our popular startup showcase series continues with promising sports-tech startups each presenting a six-minute pitch. Session Chair: Graeme Thickins (graeme@minneanalytics.org)

Note: startups will pitch in alphabetical order

Startups
avatar for Fanmaker

Fanmaker

Minneapolis
avatar for Fishidy

Fishidy

Madison
avatar for InsureGame

InsureGame

Minneapolis (Division of Player's Health)
avatar for Konect_Sports

Konect_Sports

Konect Sports is an end-to-end 3D motion tracking, training, and quantification system that provides realtime athlete performance data, trains athletes to have faster reflexive responses, and empowers the broadcast audience to engage deeper with the game. Konect Sports is based in... Read More →
avatar for Oculogica

Oculogica

New York City
avatar for Satisfi_Labs

Satisfi_Labs

New York City
avatar for Starting11

Starting11

Minneapolis


Friday February 2, 2018 10:45am - 11:15am CST
Room 85

10:45am CST

State of the US Sports Industry
This presentation will cover an overview of the US Sporting Goods and fitness industry, including data around youth sports participation, sports tech updates, market share data, overall trends, and new sports/fitness products.

Speakers
avatar for John Peters

John Peters

Senior Director of Sales, Member Services, Sports and Fitness Industry Association
John Peters is in charge of all product creation, leads revenue generation and manages relationships for the SFIA. He manages SFIA’s 1,000+ member base, events and launched SFIA’s Sports Tech initiative at the Consumer Electronics Show (CES). John was responsible for launching... Read More →


Friday February 2, 2018 10:45am - 11:15am CST
Room 8

10:45am CST

The Impact of Deep Learning on Object Identification in Sports Sponsorship (Featuring a Case Study on Pepsi and the Dallas Cowboys)
Can we accurately determine the quantity and quality of the media value the Dallas Cowboys deliver for an international brand? Can we do it in real time to inform and optimize creative decisions? Those are exactly the questions that Pepsi was looking to answer after securing signage rights for a new LED tunnel cover at the Dallas Cowboys’ AT&T Stadium. Pepsi was focused on more than how many people saw the logos of Pepsi, Lipton and Tostitos during games. It needed to determine how long the logos appeared on screen (time), how closely the logos were to the focal points of the screen (centricity), how much of the screen the logos took up (prevalence), and how likely it was that its core consumers were watching the game (fit). 

Pepsi used to have to wait weeks or months to obtain these types of results.  More specifically, people used to have to watch games with stopwatches and manually record where, when and how long logos appeared on screen. Recent advances in machine learning have made it possible to significantly reduce the time it takes to complete this process. Pepsi turned to Block Six Analytics to employ its Media Analysis Platform (MAP) to evaluate the performance of its tunnel cover in AT&T Stadium. B6A used a combination of deep convolutional neural networks and computer vision to automate the data collection and analysis process using MAP. 

Speakers
avatar for Adam Grossman

Adam Grossman

CEO and Founder, Block Six Analytics
Adam is the CEO and Founder of B6A. In addition, he is a professor for Northwestern University’s Masters of Sports Administration program. He is also the co-author of The Sports Strategist: Developing Leaders For A High-Performance Industry. His work has been featured in publications... Read More →


Friday February 2, 2018 10:45am - 11:15am CST
Room 1&2&3

10:45am CST

Analytics in Major League Lacrosse: Version 2.0
The use of statistical analysis in the game of lacrosse is still very much in its infancy. Major League Lacrosse (MLL) franchises have been working to develop systems to quantify both team and player contributions for in-game tactics, opposition analysis, player development and recruitment, and draft analysis. Throughout this presentation, we hope to illustrate advancements in modeling and visualization presently used by organizations for analyzing data to promote a competitive advantage and to drive objective data-driven decision making in the game of professional field lacrosse.

Speakers
avatar for Jesse McNulty

Jesse McNulty

Sports Analyst, CANA Sports Analytics
Jesse McNulty is a sports analyst with CANA Sports Analytics, LLC.  Jesse previously served as Director of Analytics for the Atlanta Blaze of Major League Lacrosse during the 2016 and 2017 seasons. Before his time with the Atlanta Blaze, Jesse was Assistant Coach for the University... Read More →


Friday February 2, 2018 10:45am - 11:15am CST
Room 7

10:45am CST

Muscle Oxygen Monitoring: Technology to See Inside the Body During Exercise
Muscle Oxygen Monitoring is a technology that allows trainers and coaches to see inside the athlete’s body in real time while they perform their sport. The sensor is wearable, completely wireless, and so unobtrusive that it is used in competition. It has been used on a vast range of athletes including cyclists, runners, swimmers, free divers, motocross racers, hockey players, rock climbers and even horses.

Muscle oxygen monitoring is based on near infrared spectroscopy. It measures the hemoglobin and myoglobin oxygenation in the capillaries and tissue of the muscle.

The sport science around muscle oxygen monitoring is advancing rapidly.  Trainers have developed methods to assess which physiologic system is limiting the performance of an endurance athlete. They can observe the metabolic state in the muscle by the second, so they can design interval training to target specific physiologic adaptations like improving muscle oxidative capacity or improving cardiac stroke volume while minimizing the time to recover from the training stress. Researchers at the Nike Sport Research Lab have developed methods of predicting fatigue in players even in intermittent activities.

Speakers
avatar for Roger Schmitz

Roger Schmitz

CEO, Moxy Monitor
Roger Schmitz is a founder and the CEO of Fortiori Design and the inventor of Moxy Muscle Oxygen Monitor. He has a mechanical engineering degree from Iowa State University. He has 12 patents over a wide range of technologies including robotics, laser bending of metal, medical devices... Read More →


Friday February 2, 2018 10:45am - 11:15am CST
Room 4&5

10:45am CST

Using Machine Learning to Classify Quality and Style of Play at the Quarterback Position
When it comes to winning football games, success at the quarterback position is the most highly correlated and predictive variable. As such, finding, evaluating, and sustaining a high-level passing attack is one of the most important tasks in all of pro sports. Using Pro Football Focus data, we determine aspects of a quarterback’s throw profile that are the most stable season to season, as well as those that are most predictive of future performance. With a variety of machine learning techniques at our disposal, we use these insights to classify quarterback play, and these groups provide substantial information for both explanatory and predictive purposes for teams moving forward.

Speakers
avatar for George Chahrouri

George Chahrouri

Analytics Lead, Pro Football Focus
Born and raised in California, George graduated with BS in Math from Loyola Marymount University in Los Angeles and then joined Teach for America. After teaching math in both Bridgeport CT and Compton CA, he joined Pro Football Focus. In addition to working on the analytics side... Read More →
avatar for Eric Eager

Eric Eager

Data Scientist, Pro Football Focus
Eric Eager received his PhD in mathematical biology from the University of Nebraska - Lincoln 2012, and joined the faculty at UW-La Crosse immediately thereafter. He is the author of over 20 papers in applied mathematics, mathematical biology and the scholarship of teaching and learning... Read More →


Friday February 2, 2018 10:45am - 11:15am CST
Auditorium

11:15am CST

Break
Friday February 2, 2018 11:15am - 11:30am CST
TBA

11:30am CST

Player Injury and Recovery Panel
Moderator
avatar for Amy Zellmer

Amy Zellmer

Huffington Post Contributor and Podcast Host, Faces of TBI
Amy Zellmer is an award-winning author, keynote speaker, and advocate of traumatic brain injury (TBI). She is a frequent contributor to the Huffington Post, and has created a private Facebook group for survivors and also produces a  podcast series. She sits on the Brain Injury A... Read More →

Speakers
avatar for Chrys Chrysanthou

Chrys Chrysanthou

Executive, Quadrant Biosciences
avatar for Anthony L. Petragalia

Anthony L. Petragalia

Neurosurgeon, Rochester Regional Health
Dr. Anthony L. Petraglia is Executive Director, Rochester Regional Health Concussion Program, Co-Author, Handbook of Neurological Sports Medicine: Concussion and Other Nervous System Injuries in the Athlete, and Chief Medical Officer, Motion Intelligence
avatar for Dr. Uzma Samadani

Dr. Uzma Samadani

Associate Professor of Neurosurgery at the University of Minnesota, Oculogica
Uzma Samadani, MD PhD is a neurosurgeon and brain injury researcher at Hennepin County Medical Center, the largest level one trauma center in the state of Minnesota and one of the busiest in the United States, with a catchment area extending west to the Dakotas, east to Wisconsin... Read More →
avatar for Jeremy Schmoe

Jeremy Schmoe

Owner and Lead Clinician, Minnesota Functional Neurology DC: Center for Brain Health
avatar for Dr. Jessica Schwartz

Dr. Jessica Schwartz

Award-winning Concussion Advocate, Educator & Physical therapist, American Physical Therapy Association
Dr. Jessica Schwartz PT, DPT, CSCS is program director for the Evidence In Motion Concussion Certification, an orthopedic residency trained doctor of physical therapy, a national spokeswoman for the American Physical Therapy Association, CEO of Physical Therapy To Go PLLC, host of... Read More →


Friday February 2, 2018 11:30am - 12:15pm CST
Room 6

11:30am CST

Startup Panel: Sports Startup Journeys Since Pitching at SportCon 2017
Carson Kipfer (SportsEngine) moderates a panel including Tyrre Burks (Player's Health / InsureGame), Nick Kartos (GymDandy) and Todd Larson (TeamGenius). The panel will feature a candid view of "a year in the life of a sports tech startup founder" since pitching at SportCon 2017, as well as a glimpse into the new technologies and innovations we might expect to see in 2018 and beyond. Following, we'll hear 90-second pitches from three early-stage startups: CogReps (MN), MatBoss (MN), and Fanalytical Solutions (NYC).

Moderator
avatar for Carson Kipfer

Carson Kipfer

Cofounder & Principal Designer, SportsEngine (an NBC Sports company)

Speakers
avatar for Tyrre Burks

Tyrre Burks

Founder/CEO, Player's Health / InsureGame
avatar for Nick Kartos

Nick Kartos

Founder/CEO, GymDandy
avatar for Todd Larson

Todd Larson

Founder/CEO, TeamGenius


Friday February 2, 2018 11:30am - 12:15pm CST
Room 85

11:30am CST

Dynamic Season Ticket Pricing
This session will feature Sean and Taylor’s insight in to how Dynamic pricing was used to bring a Division II soccer team in to MLS. The session will cover sales and pricing strategies used to learn from demand and other factors.

Speakers
avatar for Taylor Van Oosbree

Taylor Van Oosbree

Business Intelligence Manager, Minnesota United FC
Taylor is a Minnesota native who grew up in Orono and went to college at Minnesota State University, Mankato. A love for numbers is what has brought him to where he is today.
avatar for Sean Sittnick

Sean Sittnick

Senior Director of Ticket Sales, Minnesota United FC
Sean Sittnick is the Senior Director of Tickets Sales for Minnesota United FC. Sean graduated from Flagler College in Sports Management. He has previously worked with Miami Heat, Minnesota Timberwolves, and Houston Dynamo. Sean has been with Minnesota United FC for 5 years and has... Read More →


Friday February 2, 2018 11:30am - 12:15pm CST
Room 7

11:30am CST

The Evolution of Evaluating Promotional Giveaways
Join us for a discussion of how Major League Baseball teams leverage analytics to drive decision-making and evaluation surrounding promotional giveaways… and the questions that the industry is still grappling with today.

Speakers
avatar for Jack Hogan

Jack Hogan

Coordinator, CRM & Ticketing Sales Analytics, Minnesota Twins
avatar for David Kingery

David Kingery

Senior Manager, Business Strategy & Analytics, Minnesota Twins


Friday February 2, 2018 11:30am - 12:15pm CST
Room 1&2&3

11:30am CST

How Technology has Changed Baseball Analytics
This talk will feature the emerging Statcast datasets from player and ball tracking technology in all MLB ballparks. A brief description of the current Statcast technology will be followed by how to acquire the publicly available Statcast data, and how to view various other data from Baseball Savant. Also some thoughts will be shared regarding the current effort by MLB to shorten the Time of the Game.

Speakers
avatar for Andy Andres

Andy Andres

Professor, Boston U
Andy Andres teaches Biology and Mathematics at Boston University (mostly introductory biology, physics, and human genetics), but also developed and teaches the highly successful MOOC “Sabermetrics 101: An Introduction to Baseball Analytics” to about 50,000 registered learners... Read More →


Friday February 2, 2018 11:30am - 12:15pm CST
Room 4&5

11:30am CST

Unique MLB and NFL Data and Analytics for Teams and Media.
In this presentation we will ask the question: “What value do human beings have in capturing sports data during the age of automated data capture systems?” In particular, we will explore several key data points that augment or supplement MLB Statcast data. We’ll then pivot into a second topic and give the audience a chance to see one of the best new products to hit the market for data storytelling – it’s an application called Remarkable, which is now being used by professional sports teams, broadcasters, and fantasy companies behind the scenes to uncover interesting and remarkable insights about players and teams.

Speakers
avatar for Kenny Kendrena

Kenny Kendrena

VP, Product & Marketing, Inside Edge, Inc.
Kenny Kendrena is a former professional baseball player, drafted in the inaugural Florida Marlins draft in 1992 out of Cal State Northridge, where he was a collegiate All American pitcher.  Kenny was the Business and Computer Science Chairperson at Bishop Amat High School and Head... Read More →


Friday February 2, 2018 11:30am - 12:15pm CST
Auditorium

11:30am CST

Analysis of the Unique Role of the Official Scorer in Baseball
Unlike in other sports, the official scorer in baseball is a judge, not just a recorder. The official scorer cannot affect the outcome of a game but does affect individual statistics. This presentation, by an official scorer for Major League Baseball and National Basketball Association games, examines the differences in the roles between the sports. The presentation traces the roots of baseball, as the scorer went from being a recorder to a judge. The decline in errors over the last 50 years, and the reasons for it, are discussed in addition to analysis of if there is a home-team bias and what is done by Major League Baseball to standardize how certain plays are ruled. The presentation will include videos of plays, allowing the audience to play the role of official scorer, and will provide information on the appeal system for scoring decisions, the use of replay video by scorers, and stories designed to illuminate and entertain.

Speakers
avatar for Stew Thornley

Stew Thornley

Official Scorer, MLB / NBA
Stew Thornley has been an official scorer for baseball and basketball since the 1980s.  He has been the official scorer for Major League Baseball for Minnesota Twins home games since 2007 and official scorer for the National Basketball Association for Minnesota Timberwolves home... Read More →


Friday February 2, 2018 11:30am - 12:15pm CST
Room 8

12:15pm CST

Lunch
Friday February 2, 2018 12:15pm - 1:15pm CST
TBA

1:15pm CST

Drone Racing - Live Action Video Sports Panel
Moderator
avatar for Signe Brewster

Signe Brewster

Staff Writer, The Wirecutter (A New York Times Company)

Speakers
avatar for Bob Duerr

Bob Duerr

VP of Marketing, Appmetrix
AppMetrix is focused on what Gartner calls Infonomics. That is the using an organizations data and combining with other internal or external data in order to monetize its value. This includes extracting the data and focusing it at customers, supply chain, distribution, concessions... Read More →
avatar for Megan Proulx

Megan Proulx

FPV Drone Pilot, "Til Drones Do Us Part" Web Series
avatar for Joel Stewart

Joel Stewart

CTO, Hydra FPV


Friday February 2, 2018 1:15pm - 2:00pm CST
Room 85

1:15pm CST

Fireside Chat: Analytical insight into Superbowl LII
This Fireside Chat will feature Matt and Mike's insights into the upcoming Super Bowl, with an audience Q-and-A session centered around the tools and processes employed in their work. A session for any football fan!

Moderator
avatar for Randy Istre

Randy Istre

CEO and Owner, Inside Edge, SportCon Vice-Chair

Speakers
avatar for Mike Sando

Mike Sando

NFL Columnist, ESPN
Mike Sando is a national NFL columnist for ESPN whose work combines analytics with insider perspectives. He is a selector for the Pro Football Hall of Fame and an officer in the Pro Football Writers of America. Sando, making his SportsCon debut, has appeared as a panelist at the MIT... Read More →
avatar for Matt Sheldon

Matt Sheldon

Director of Football Research and Strategy, Miami Dolphins
Matt Sheldon is Director of Football Research and Strategy for the Miami Dolphins. A University of Minnesota alum who played defensive back for the Gophers, Matt has coached in the NFL, CFL and NCAA. He most recently served as director of analytics for the Chicago Bears. Matt's coaching... Read More →


Friday February 2, 2018 1:15pm - 2:00pm CST
Auditorium

1:15pm CST

Media Panel
Moderator
avatar for Sean Aronson

Sean Aronson

Director of Broadcasting and Media Relations, St. Paul Saints

Speakers
avatar for Mike Berardino

Mike Berardino

Minnesota Twins Beat Writer, St. Paul Pioneer Press
avatar for Edward Egros

Edward Egros

Weekend Sports Anchor/Reporter, KDFW-TV FOX 4 Dallas-Fort Worth
Edward Egros is the Weekend Sports Anchor with Fox 4 in Dallas.  He primarily covers the Dallas Cowboys, but also reports on several other teams and sports, including golf.  He specializes in incorporating analytics into his reports and sportscasts, both to explain and forecast... Read More →
avatar for Amy Zellmer

Amy Zellmer

Huffington Post Contributor and Podcast Host, Faces of TBI
Amy Zellmer is an award-winning author, keynote speaker, and advocate of traumatic brain injury (TBI). She is a frequent contributor to the Huffington Post, and has created a private Facebook group for survivors and also produces a  podcast series. She sits on the Brain Injury A... Read More →


Friday February 2, 2018 1:15pm - 2:00pm CST
Room 6

1:15pm CST

Catcher Framing with DataRobot: A Machine Learning and Big Data Approach
As sports leagues add additional real-time player tracking technologies (e.g. Statcast, NBA player tracking, NFL Next Gen Stats), the amount of data available to analyze to understand (and potentially predict) player performance is growing at an incredible rate. With this new data, a new approach is needed to be able to make sense of this data. Many industries employ machine learning to use their wealth of data to make predictions (and understand the past). Traditionally, machine learning required specialized programing and statistical skills. Even with these skills, the rapid pace of change in the machine learning community makes it difficult for individuals to remain up-to-date with the latest techniques. In this talk, we will show how DataRobot can help everyone turn this new data into useful predictions. Then, as an example, we will use DataRobot to conduct a machine learning analysis of pitchFX data to understand catcher framing and how a tool like DataRobot allows us to easily try and compare multiple different approaches to the same problem.

Speakers
avatar for Andrew Engel

Andrew Engel

Data Scientist, DataRobot
Andrew Engel is a Director of Customer Facing Data Science at DataRobot.  He works with DataRobot customers in a wide variety of industries, including several Major League Baseball teams.  He has been working as a data scientist and leading teams of data scientists for over 10 years... Read More →


Friday February 2, 2018 1:15pm - 2:00pm CST
Room 1&2&3

1:15pm CST

Individualization of Monitoring and Performance Data in Collegiate Athletes to Understand Differences in Response to Training
With the multitude of technology that is currently available for sports performance, there is a need to understand the importance of individualization of this information to understand the stimulus and response for each athlete. Within the same training or game session, athletes will have different levels of stress (workload) from a physical and psychological perspective. Monitoring team averages will fail to capture this information which is truly important for keeping players healthy. This talk will focus on the importance of individualizing monitoring data. We will explore how to handle different technologies to put together a clear picture of where each athlete is at and the best methods to keep them healthy and performing at a high level. This talk will demonstrate the importance of monitoring stress from academic, social, psychological and physical stimuli as part of the monitoring program in collegiate student athletes. The talk will discuss how to turn data into information that can be used to educate the athletes themselves about the importance of nutrition, sleep and other recovery strategies. This talk will be a combination of examples and practical application using R to create customized interactive dashboards and pull data from the internet.

Speakers
avatar for Tyler Bosch

Tyler Bosch

Cofounder / Research Scientist, Dexalytics / University of Minnesota
Tyler earned his doctorate in Kinesiology at the University of Minnesota in 2014, he completed a two-year post-doc in the University of Minnesota Medical School. He started Dexalytics 2015 and as well as serving as a research scientist at the University of Minnesota with a focus on... Read More →


Friday February 2, 2018 1:15pm - 2:00pm CST
Room 7

1:15pm CST

Predict Athlete Wellness, Readiness & Injury: Keeping Your Athletes in the Game
Data collection and analysis in sports is driving at a more fast and furious pace, and the cost to recruit and retain athletes and keep them in the game is of paramount importance. In this technical session, we’ll walk you through examples of where we’ve worked with professional sports teams where we’ve deployed predictive and machine-learning insights to help them keep athletes in the game. We’ll also step through specific technical areas such as data pipeline, machine-learning analyses, reporting dashboards, and other areas within the convergence of Sports Science and Data Science.

Speakers
avatar for Steve Fox

Steve Fox

Principal Engineering Manager, Microsoft

Sponsors

Friday February 2, 2018 1:15pm - 2:00pm CST
Room 8

1:15pm CST

Rethinking playoff schedules from first principles: Locally-optimal Bayesian design of knockout tournaments
The elimination or knockout format is one of the most common designs for pairing competitors in tournaments and leagues, including the NFL playoffs. In each round of a knockout tournament, the losers are eliminated while the winners advance to the next round.  Typically the goal of such a design is to identify the overall best team.  Despite such a simple set-up, little formal work has been devoted to optimizing the team pairings that maximizes the probability of selecting the best.  
In this talk, we will discuss the framework of Bayesian optimal design, and demonstrate its use as an approach for constructing playoff schedules. Using a common probability model for expressing relative player strengths, we develop an adaptive approach to pairing teams each round in which the probability that the best team advances to the next round is maximized. The method is compared to other knockout tournament formats based on simulated game outcomes under several data-generating mechanisms, including the standard knockout format used widely in games and sports.

Speakers
avatar for Mark Glickman

Mark Glickman

Senior Lecturer on Statistics, Harvard University


Friday February 2, 2018 1:15pm - 2:00pm CST
Room 4&5

2:00pm CST

Break
Friday February 2, 2018 2:00pm - 2:15pm CST
TBA

2:15pm CST

Fantasy Panel
Moderator
avatar for Teague Orgeman

Teague Orgeman

Cofounder, Starting 11

Speakers
avatar for Ryan Anderson

Ryan Anderson

Founder, MLS Fantasy Stats
avatar for Paul Charchian

Paul Charchian

Founder, LeagueSafe
avatar for Peter Schoenke

Peter Schoenke

President, RotoWire.com


Friday February 2, 2018 2:15pm - 3:00pm CST
Room 1&2&3

2:15pm CST

Pro Sport Business Panel
Moderator
avatar for David Plummer

David Plummer

U.S. Olympian and Public Speaker, University of Minnesota

Speakers
avatar for Mitch Helgerson

Mitch Helgerson

SVP, Marketing and Ticket Sales, Minnesota Wild
avatar for Seth Partnow

Seth Partnow

Director of Basketball Research, Milwaukee Bucks
avatar for Rich Wang

Rich Wang

Director of Analytics & Fan Engagement, Minnesota Vikings
Rich Wang just wrapped up his 4th season with the Minnesota Vikings, and have been in the sports industry for over 10 years. Rich implemented CRM, ESP, and marketing automation platforms for teams in the NBA, NHL, and NFL. As the director of sales analytics and engagement, his team... Read More →


Friday February 2, 2018 2:15pm - 3:00pm CST
Room 85

2:15pm CST

An Arbitration Year of Plenty: Record-Setting Baseball Deals
The Toronto Blue Jays and Josh Donaldson set a new record for a one-year deal in Donaldson’s final year of arbitration eligibility when they settled for a $23,000,000 figure beating three previous marks of importance: The $21,650,000 deal signed between Bryce Harper and the Washington Nationals buying out Harper’s final year of arbitration eligibility for the upcoming season, Prince Fielder’s $15,500,000 mark for a position player, and David Price’s $19,750,000 in his final season of arbitration eligibility and the top mark for a starting pitcher. Kris Bryant and the Chicago Cubs set a new milestone for a first-time salary arbitration-eligible player with a $10,850,000 deal topping Ryan Howard’s $10,000,000 deal with the Philadelphia Phillies in 2010. Jose Abreau and the Chicago White Sox reached a $13,000,000 deal in Abreau’s second time through arbitration after he opted out of his original six-year, $68,000,000 deal. This presentation will discuss some of the analytics and performances behind these negotiations and other major arbitration-eligible deals reached during January 2018 plus a short discussion of the competitive balance tax implications on overall team salary structures.

Speakers
avatar for Ed Edmonds

Ed Edmonds

Professor Emeritus of Law, University of Notre Dame
Ed Edmonds is Professor Emeritus of Law at the Notre Dame Law School. Professor Edmonds served as a law library director for 35 years at four institutions: Notre Dame, St. Thomas (MN), Loyola New Orleans, and William & Mary. For the past 30 years he has taught sports law and legal... Read More →


Friday February 2, 2018 2:15pm - 3:00pm CST
Room 6

2:15pm CST

From Fans to Fantasy Sports: Evaluating and Managing Data Privacy Risks in Sports
From fantasy sports to fan experience, recruiting tools to injury tracking, technology in the sports arena is creating wide-ranging opportunities while collecting copious amounts of personal data. Collection of data about individuals, while beneficial to both the individual and a team or business, comes with inherent risks ranging from regulatory fines to costly data breaches. Brad’s presentation will help you evaluate the scope your data privacy risks as well as plan for unforeseen incidents and breaches.  In addition, with the sweeping and far-reaching new privacy law “going live” in the EU in May of 2018, Brad will provide information on the scope of that new law and other global changes in privacy law that could impact your plans to utilize personal data.

Speakers
avatar for Brad Hammer

Brad Hammer

Attorney - Owner, Vakaris Group
Brad is an attorney that advises businesses in the areas of data privacy and cybersecurity compliance.  He is a graduate of Gustavus Adolphus College and the University of Minnesota Law School, and currently lives and works in Plymouth, MN.  He worked at Dorsey and Whitney in the... Read More →


Friday February 2, 2018 2:15pm - 3:00pm CST
Room 7

2:15pm CST

Video and Social Media Analytics
This presentation will discuss video analytics use cases as well as our latest social media intelligence analyzer

Speakers
avatar for Sean Grimm

Sean Grimm

Director - Global Channel, Smart Spaces and Video Intelligence, Hitachi Vantara
Sean Grimm has over 20 years of experience within the security industry.  Grimm started in special event security and has managed security operation for the Pittsburgh Pirates, Baltimore Orioles Minor League Affiliates and Pittsburgh Steelers.  In 2005, Grimm moved into electronic... Read More →

Sponsors

Friday February 2, 2018 2:15pm - 3:00pm CST
Room 8

2:15pm CST

The Monetization of Authenticity with Various Demographic Groups: Sport & Entertainment Data Analytics with Fans and Audiences
The purpose of this presentation is to examine the process of how to collect important qualitative and quantitative data points collected with various demographic fan/audience groups across professional and collegiate sport. Women, Asian Americans, African Americans, Latina/o American, Polynesian American, and hip-hop populations across various generations reveal unique cultural themes that enable business leaders to develop innovative activations with brands and teams based on analytics with intercept and other "real-time" survey approaches. References will be made to the textbook Sport Data Analytics by Harrison & Bukstein (2016) Taylor & Francis.

Speakers
avatar for C. Keith Harrison

C. Keith Harrison

Associate Professor of Sport Business Management, University of Central Florida
Dr. C. Keith Harrison is Associate Professor of Business Administration and Associate Chair in the DeVos Sport Business Management Program at UCF (Orlando). Harrison has published numerous peer-review articles and co-authored with Scott J. Bukstein the book Sport Data Analytics (2016... Read More →


Friday February 2, 2018 2:15pm - 3:00pm CST
Auditorium

3:00pm CST

Break
Friday February 2, 2018 3:00pm - 3:15pm CST
TBA

3:15pm CST

Creating a Rewarding Experience Worthy of Yelling SKOL!
The Minnesota Vikings is a data-driven organization that is devoted to creating an exceptional fan experience. As such, they recently partnered with Sprocket CX to find ways to use their loyalty program, Viking Rewards, to provide even more value to the Vikings fanbase. In this presentation, we’ll illustrate the magic that can happen when design thinking, data science, and behavioral economics combine to tackle a business question. 

Speakers
avatar for April Seifert, PhD

April Seifert, PhD

Co-Founder | Data Scientist, Sprocket
April Seifert, Ph.D., is a Social Psychologist turned Data Scientist and a co-Founder of Sprocket CX, a data-science-driven customer experience firm based in Minneapolis, MN. April’s passion is using data science to power customer experiences that are engaging for the customer and... Read More →
avatar for Rich Wang

Rich Wang

Director of Analytics & Fan Engagement, Minnesota Vikings
Rich Wang just wrapped up his 4th season with the Minnesota Vikings, and have been in the sports industry for over 10 years. Rich implemented CRM, ESP, and marketing automation platforms for teams in the NBA, NHL, and NFL. As the director of sales analytics and engagement, his team... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 7

3:15pm CST

Numbers in Baseball: How Numbers Change Our Perception of Baseball
There will be a number of reproduction and authentic items spanning a period from about 1800 to the 1930’s.  The audience will be allowed to have hands on contact with these items as well as dealing with:

  • Scoring in 1860;
  • The equipment used in 1860;
  • The way outs were made and scored;
  • Changes the way the game was played;
  • Sportsmanship in 1860;  
  • Rules interpretations by Umpires and players.

Participants will learn 1860 base ball through demonstrations, videos, opportunities to score using 1860 scoring techniques and questions.

Scoresheets and rules of 1860 will be provided.

Question/Answer session follows.  

Speakers
avatar for Doug Ernst

Doug Ernst

Manager, Quicksteps Base Ball Club of Minnesota
Doug Ernst is a retired History Instructor who also writes shorts stories, often with a baseball theme.  He is also a historic interpreter who works at The Landing, a living history site, and concentrates on life between 1845 and 1889.  He is Secretary of the Vintage Base Ball Association... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 85

3:15pm CST

Obsession into Opportunity: Soccer at its Potential Best
What started as an angry rant about the present state of a soccer fans favourite team soon became an all out execution of their season, which in turn evolved into an exclusive look into soccer and its varying form of statistics in the modern age. This presentation is an unprecedented deep dive into West Ham United Football Club going back to 1922 which is the first season West Ham reached the top flight in its illustrious 120-year history. This presentation goes into how statistics can be used in a sport which has classically prided itself on its unpredictability and thus its aversion to the numbers game. 

Speakers
avatar for George Bryant

George Bryant

Advanced Analytics Lead, Beyond Impact LLC
George has been working in the data, business intelligence, and advanced analytics industry for around 15 years now, almost exclusively in the Microsoft technology space. In addition to his technology experience George played soccer in England all his life up until 10 years ago when... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 8

3:15pm CST

The Kansas City Royals Baseball Academy: Baseball’s First Systematic Attempt to Analyze, Discover, and Train Unknown Players
After being awarded an expansion team in 1969, Kansas City pharmaceutical mogul Ewing Kauffman brashly stated that he wanted to win the pennant in five years. Kauffman immediately began to search out new ways to find, evaluate, and train major league quality baseball players. Thirty years before Michael Lewis wrote Moneyball, Kauffman believed that statistical analysis could provide a competitive advantage. Kauffman also had ideas on how the team should find talent. He would create a Baseball Academy, operating separately from the traditional farm system, where great athletes with little baseball background could learn the game.

Kauffman planned to apply a scientific approach: figure out and measure which raw skills best translated into baseball success and then how to best develop and hone those skills to create ballplayers. While most baseball men thought the Baseball Academy a waste of money and coaching resources, Kauffman purchased a 121-acre site in Sarasota, Florida and hired experts in physiology and psychology. This presentation is the story of Kauffman’s fascinating attempt to find a new source of ballplayers, and the lessons for today’s challenge of evaluating, finding, and training talent in any industry.

Speakers
avatar for Daniel R. Levitt

Daniel R. Levitt

In Pursuit of Pennants: Baseball Operations from Deadball to Moneyball, Award-winning Baseball Author
Dan Levitt is an award winning author and commentator on baseball owners, general managers, and managers. He is an occasional MLB Network TV guest commentator and is the recipient of the highest award of the Society for American Baseball Research, the Bob Davids Award. In 2017 Dan... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 1&2&3

3:15pm CST

Forecasting the Masters
Advanced statistics in golf provide additional insight as to who’s likeliest to win certain tournaments. Specifically, “Strokes Gained” statistics measure different phases of a player's game, compared with the rest of the field for the tournaments competed. This exercise looks at forecasting who will win the first major of the season: The Masters. This project looks at which factors best determine who will perform well and highlight the types of players likelier to succeed every year, regardless of the changing conditions at Augusta National.

Speakers
avatar for Edward Egros

Edward Egros

Weekend Sports Anchor/Reporter, KDFW-TV FOX 4 Dallas-Fort Worth
Edward Egros is the Weekend Sports Anchor with Fox 4 in Dallas.  He primarily covers the Dallas Cowboys, but also reports on several other teams and sports, including golf.  He specializes in incorporating analytics into his reports and sportscasts, both to explain and forecast... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 6

3:15pm CST

From Engineering To American Football: How Data Can Help Maximize Team Performance
This presentation highlights the application of different sports science technologies available on campus to the football program at Florida State University. It touches on different aspects of a job of a sports scientist and an analyst at the FSU Seminoles football program including: 1) establishing a communication channel in between the staffs of the football coaching, strength and conditioning, athletic training and sports science departments; 2) utilizing GPS, accelerometry and sleep data to optimize performance and prevent injuries for individual athletes; and 3) video coding and getting raw data using ground level football film in order to predict athlete tendencies. All of these methods ultimately combine the data to maximize performance of individual athletes and the football team as a whole.

Speakers
avatar for Kratik Malhotra

Kratik Malhotra

Director of Sports Science and Analytics, Florida State University Football
Kratik Malhotra is the Director Of Sports Science and Analytics at the Florida State     Seminoles football team. He graduated from the University of Pune, India as an electronics engineer with a specialization in Artificial Intelligence. Continuing his work in sports as an analyst... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Room 4&5

3:15pm CST

From GameDay to Analysis: An Open-source, Low-cost Azure NFL Datalake
Analyzing data can sometimes be just the last step in a long road of gathering, transforming, and manipulating. Until recently, enterprise-level tools or complex custom-coded systems have been the only options to get the data where you want it to be in any ongoing, manageable way. The new world of 'the cloud', however, has made it possible for anyone to easily build a lightweight, cheap system for automated collection and management of their data. See this in action, with a walk-though of a working open-source 'datalake' system in Microsoft Azure, where NFL 'Game center' JSON data is pulled from the web, transformed, and loaded to database tables, all in an automated updating process, for just a few dollars a month, without any dedicated computer, server or virtual machine.

Speakers
avatar for Jon Keskitalo

Jon Keskitalo

Data Integration Consultant, ML Systems
Jon has many years of experience transforming data in large enterprise environments, and got a real kick out of how easy and affordable it was to apply those principles in Azure, so figured this group could get a lot of use out of it. He lives in Northeast Minneapolis with his wife... Read More →


Friday February 2, 2018 3:15pm - 3:45pm CST
Auditorium

3:45pm CST

Networking Social
Complimentary beverages and snacks.

Friday February 2, 2018 3:45pm - 5:00pm CST
TBA