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SportCon

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LE

Luke Ellis

Optimity Advisors
Associate
Minneapolis,MN

http:/optimityadvisors.com/

I am an Associate at a management consulting firm working on Healthcare, Financial, and Consumer Goods engagements with a special interest in data analytics, data collection, and data visualization. In addition, I love sports, and cheering on all of the Minnesota sports teams!!

9:00am CST

Arena Analytics: Fan Segmentation and Clustering Based on Location Analytics AuditoriumGary Angel

10:00am CST

Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers AuditoriumBob Nelson • Jeff Weiner Winning Your March Madness Pool: A Simulator to Pick the Perfect Bracket Room 1&2&3Ian Sherman Opponent Field Goal Percentage in the NFL Room 8Eric Rawdon

10:45am CST

Using Machine Learning to Classify Quality and Style of Play at the Quarterback Position AuditoriumGeorge Chahrouri • Eric Eager

11:30am CST

Unique MLB and NFL Data and Analytics for Teams and Media. AuditoriumKenny Kendrena

1:15pm CST

Fireside Chat: Analytical insight into Superbowl LII AuditoriumRandy Istre • Mike Sando • Matt Sheldon

3:15pm CST

Numbers in Baseball: How Numbers Change Our Perception of Baseball Room 85Doug Ernst From GameDay to Analysis: An Open-source, Low-cost Azure NFL Datalake AuditoriumJon Keskitalo