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MM
Mallory Moncrief
Polaris Industries
Sr. Interactive Marketing Analyst
Friday
, February 2
9:00am CST
Arena Analytics: Fan Segmentation and Clustering Based on Location Analytics
Auditorium
Gary Angel
10:00am CST
Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers
Auditorium
Bob Nelson • Jeff Weiner
10:45am CST
The Impact of Deep Learning on Object Identification in Sports Sponsorship (Featuring a Case Study on Pepsi and the Dallas Cowboys)
Room 1&2&3
Adam Grossman
11:30am CST
The Evolution of Evaluating Promotional Giveaways
Room 1&2&3
Jack Hogan • David Kingery
1:15pm CST
Fireside Chat: Analytical insight into Superbowl LII
Auditorium
Randy Istre • Mike Sando • Matt Sheldon
2:15pm CST
The Monetization of Authenticity with Various Demographic Groups: Sport & Entertainment Data Analytics with Fans and Audiences
Auditorium
C. Keith Harrison
3:15pm CST
Creating a Rewarding Experience Worthy of Yelling SKOL!
Room 7
April Seifert, PhD • Rich Wang
Timezone
SportCon
America/Chicago
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Optum MN501 Campus, 13625 Technology Drive, Eden Prairie, Minnesota 55344, Unite
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Auditorium
Room 1&2&3
Room 4&5
Room 6
Room 7
Room 8
Room 85
TBA
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