Bob Duerr
Appmetrix VP of Marketing
AppMetrix is focused on what Gartner calls Infonomics. That is the using an organizations data and combining with other internal or external data in order to monetize its value. This includes extracting the data and focusing it at customers, supply chain, distribution, concessions, internally or partners. The unforeseen and biggest value from this is the discovery of unknown or DARK DATA that a company already owns.