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avatar for Bob Nelson

Bob Nelson

Founder and CEO
Bob has a keen understanding of branding, consumer motivation, loyalty marketing, and direct response strategies that deliver results for some of the world's most recognized brands. He leads new business, customer strategy and creative development for Authentic, a loyalty marketing agency he founded in 2008. Clients include The Minnesota Twins Baseball Club, ESPN, Virgin America, Virgin Group UK, Okada Manila Resort & Casino, Singapore Airlines, British Airways and The Coca-Cola Company.