Dr. C. Keith Harrison is Associate Professor of Business Administration and Associate Chair in the DeVos Sport Business Management Program at UCF (Orlando). Harrison has published numerous peer-review articles and co-authored with Scott J. Bukstein the book Sport Data Analytics (2016) by Taylor Francis. Harrison has consulted with numerous clients including the NFL, Confadent Oral Technology, and EA Sports in association with Paragon. Harrison is also a former NCAA scholar-athlete and coach on the football operations side of sport management.