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Gary Angel

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in physical spaces. Previously, Gary led Ernst & Young’s Digital Analytics Practice, helping a variety of Fortune 1000 brands drive digital transformation and performance. EY acquired Gary’s last venture – Semphonic - in 2013. As President of Semphonic, Gary led their growth from a 2-person practice to become the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary writes an influential blog, has published numerous whitepapers on advanced digital analytics practice and is a frequent speaker at industry events. His book, Measuring the Digital World, was published last year by the Financial Times Press.