John Peters is in charge of all product creation, leads revenue generation and manages relationships for the SFIA. He manages SFIA’s 1,000+ member base, events and launched SFIA’s Sports Tech initiative at the Consumer Electronics Show (CES). John was responsible for launching SFIA’s Startup Challenge in 2016. John is an advisor to several sports technology accelerators and was named Sporting Goods Business (SGB)’s top 40 under 40 in 2016. John serves on the Board of Directors for Women in Sports Tech (WiST).