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Friday
, February 2
9:00am CST
The Many Forms of Analytics in Sports Today
Room 1&2&3
Bob Bender • Teradata
10:00am CST
Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers
Auditorium
Bob Nelson • Jeff Weiner
Major Junior Hockey Attendance in Canada: A Study of Uncertainty of Outcome, Team Performance, Weather, and NHL Prospects on Roster
Room 7
Rodney Paul
This Is Our Ice: A Brand Marketing Campaign for the Broader Fan Base & Using Data to Drive Advertising Decisions
Room 6
Matt Bergstrom • Bjorn Kadlec
10:45am CST
State of the US Sports Industry
Room 8
John Peters
11:30am CST
Dynamic Season Ticket Pricing
Room 7
Taylor Van Oosbree • Sean Sittnick
The Evolution of Evaluating Promotional Giveaways
Room 1&2&3
Jack Hogan • David Kingery
2:15pm CST
An Arbitration Year of Plenty: Record-Setting Baseball Deals
Room 6
Ed Edmonds
From Fans to Fantasy Sports: Evaluating and Managing Data Privacy Risks in Sports
Room 7
Brad Hammer
Video and Social Media Analytics
Room 8
Sean Grimm • Hitachi
3:15pm CST
Creating a Rewarding Experience Worthy of Yelling SKOL!
Room 7
April Seifert, PhD • Rich Wang
Numbers in Baseball: How Numbers Change Our Perception of Baseball
Room 85
Doug Ernst
Obsession into Opportunity: Soccer at its Potential Best
Room 8
George Bryant
The Kansas City Royals Baseball Academy: Baseball’s First Systematic Attempt to Analyze, Discover, and Train Unknown Players
Room 1&2&3
Daniel R. Levitt
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SportCon
America/Chicago
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Optum MN501 Campus, 13625 Technology Drive, Eden Prairie, Minnesota 55344, Unite
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Room 1&2&3
Room 4&5
Room 6
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Room 85
TBA
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Friday
, February 2
Types
0 - Panel / Showcase
1 - Business
2 - Mix of Business & Technical
3 - Technical
Venues
Auditorium
Room 1&2&3
Room 4&5
Room 6
Room 7
Room 8
Room 85
TBA