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SportCon

Thanks for participating in SportCon! View many presentation decks here.

9:00am CST

The Many Forms of Analytics in Sports Today Room 1&2&3Bob Bender • Teradata

10:00am CST

Best Practices in Sports Marketing: Using Analytics and Creativity to Help the Minnesota Twins Retain and Grow Customers AuditoriumBob Nelson • Jeff Weiner Major Junior Hockey Attendance in Canada: A Study of Uncertainty of Outcome, Team Performance, Weather, and NHL Prospects on Roster Room 7Rodney Paul This Is Our Ice: A Brand Marketing Campaign for the Broader Fan Base & Using Data to Drive Advertising Decisions Room 6Matt Bergstrom • Bjorn Kadlec

10:45am CST

State of the US Sports Industry Room 8John Peters

11:30am CST

Dynamic Season Ticket Pricing Room 7Taylor Van Oosbree • Sean Sittnick The Evolution of Evaluating Promotional Giveaways Room 1&2&3Jack Hogan • David Kingery

2:15pm CST

An Arbitration Year of Plenty: Record-Setting Baseball Deals Room 6Ed Edmonds From Fans to Fantasy Sports: Evaluating and Managing Data Privacy Risks in Sports Room 7Brad Hammer Video and Social Media Analytics Room 8Sean Grimm • Hitachi

3:15pm CST

Creating a Rewarding Experience Worthy of Yelling SKOL! Room 7April Seifert, PhD • Rich Wang Numbers in Baseball: How Numbers Change Our Perception of Baseball Room 85Doug Ernst Obsession into Opportunity: Soccer at its Potential Best Room 8George Bryant The Kansas City Royals Baseball Academy: Baseball’s First Systematic Attempt to Analyze, Discover, and Train Unknown Players Room 1&2&3Daniel R. Levitt